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How to Enter Deliverables with More than One Media Type

How to enter deliverables with more than one media type.

Written by Cathy Brinn
Updated over 9 months ago

Deliverables - Media Hierarchy

Since ACERO only allows one "intended media" selection per deliverable, the Data (BI) Team has instructed SEBPO to use the following rules / hierarchy.

This rule applies to deliverables with more than one media type.

This rule is only to be used if a deliverable is the exact same deliverable across those medias. If the deliverable is different in any way, such as length, language, version, etc., then a new deliverable should be entered for those medias.

The hierarchy is:

  • TVC

  • OLV

  • Social

This is based on the cost to produce those medias historically, from most expensive to least expensive.

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