Deliverables - Media Hierarchy
Since ACERO only allows one "intended media" selection per deliverable, the Data (BI) Team has instructed SEBPO to use the following rules / hierarchy.
This rule applies to deliverables with more than one media type.
This rule is only to be used if a deliverable is the exact same deliverable across those medias. If the deliverable is different in any way, such as length, language, version, etc., then a new deliverable should be entered for those medias.
The hierarchy is:
TVC
OLV
Social
This is based on the cost to produce those medias historically, from most expensive to least expensive.
